Activity Description and Educational Objectives

In this activity, Dr. Adam Goodcoff, Joshua Opitz, and Dr. Patrick O'Malley, experts in healthcare communication and digital engagement, explore the evolving role of social media in modern healthcare. The program covers ethical considerations, regulatory compliance, and emerging best practices for professionals looking to leverage social media for education, patient engagement, and professional networking.

Upon completion of this activity, participants should be better able to:

Develop engaging, compliant, and medically accurate social media content tailored to specific platforms to enhance peer and patient education through short form content.

Demonstrate the ability to script, film, and edit short-form healthcare content that effectively communicates complex medical concepts to diverse audiences.

Apply strategies to analyze social media performance metrics and optimize content to increase reach and engagement with both professional peers and patients.

Implement evidence-based techniques for maintaining professionalism and adhering to regulatory and ethical standards in social media communication.

Evaluate the impact of their social media efforts on audience engagement and patient understanding, using data-driven insights to refine their approach.

Target Audience

This activity is designed to meet the educational needs of healthcare professionals, including physicians, nurse practitioners, physician assistants, medical researchers, and other stakeholders interested in leveraging social media for professional development and patient communication.

Faculty Disclosure Statement / Conflict of Interest Policy

Oakstone Publishing has assessed all relationships with ineligible companies disclosed by faculty, authors, editors, and any individuals who were in a position to control the content of this activity. Any identified relevant conflicts of interest have been mitigated. The planners, content reviewers, and editorial staff disclose no relationships with ineligible companies.

Faculty

Adam Goodcoff, DO
Emergency Medicine Physician
Social Media Educator & Healthcare Content Creator

Dr. Adam Goodcoff has no relevant financial relationships with ineligible companies.

Joshua Opitz
Healthcare Content Creator & Digital Media Specialist

Joshua Opitz has no relevant financial relationships with ineligible companies.

Patrick O'Malley, MD
Emergency Physician, Newberry Health, Newberry, SC

Dr. Patrick O'Malley has no relevant financial relationships with ineligible companies.

Disclosure of Unlabeled Use

The faculty of this educational activity may discuss digital tools, platforms, or strategies that are not officially recognized or standardized in all jurisdictions. Faculty members have been advised to disclose any reference to nonstandard or investigational uses.

No endorsement of unapproved practices is made or implied by coverage in this program. Participants should refer to official guidelines and institutional policies when implementing social media strategies in a healthcare setting.

Accreditation

This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Oakstone Publishing and the Healthcare Social Media Academy (HSMA). Oakstone Publishing is accredited by the ACCME to provide continuing medical education for physicians.

Oakstone Publishing designates this enduring material for a maximum of 7 AMA PRA Category 1 Credits™. Physicians and other healthcare professionals should claim only the credit commensurate with the extent of their participation in the activity.

Healthcare professionals outside the U.S. may be eligible to convert credits to their respective accrediting bodies. Please refer to your professional licensing board for more information.

Requirements for Successful Completion

To receive credit, participants must complete the activity, pass the post-test with a minimum score of 80%, and submit the evaluation form before the expiration date noted below. There are no prerequisites, and participation is free of charge.

Media: Enduring Material-online video course

DATE OF ORIGINAL RELEASE: March 15, 2025

DATE CREDITS EXPIRE: April 30, 2026
Estimated Time to Complete: Estimated 7 hours

Disclaimer

Participants of this educational activity are responsible for applying the newly acquired knowledge in accordance with professional and legal standards. The content provided does not serve as an official guideline for digital engagement in healthcare but rather as an educational resource.

Any tools, strategies, or recommendations discussed should be evaluated for compliance with institutional policies, regulatory requirements, and ethical considerations before implementation.

The materials presented in this program are used with permission from the authors and/or other sources. They do not necessarily reflect the views of Oakstone Publishing, the Healthcare Social Media Academy (HSMA), or any supporting institutions.