Healthcare Social Media Academy

amplify your impact.

Are you a healthcare professional ready to make your mark online? Whether you're just beginning or ready to elevate your existing presence, Healthcare Social Media Academy will equip you with the tools, strategies, and mindset needed to thrive on social media — while staying true to your profession.

Throughout the journey, you'll hear from course creator Dr. Adam Goodcoff, an emergency medicine physician and co-founder of MedFluencers, and Josh Opitz, co-founder of MedFluencers and online content production veteran.

  • In this course, you’ll unlock the secrets behind:

    • Crafting powerful, concise scripts that educate and engage

    • Navigating platforms like Instagram, TikTok, YouTube, and LinkedIn

    • Understanding the psychology of audience attention and content virality

    • Creating visually compelling and professional video content with minimal gear

    • Protecting your mental health while building your brand

    • Understanding compliance and professional boundaries online

  • This course is ideal for:

    • Physicians, nurses, PAs, NPs, pharmacists, and other healthcare providers

    • Researchers looking to amplify their work

    • Health systems aiming to boost internal voices and reach

    • Healthcare entrepreneurs seeking organic marketing strategies

    • Students and residents ready to own their digital footprint

  • We start with the basics (we call it 101):

    • How to set up a professional profile

    • How to script, film, and edit short-form content

    • How to find your audience and spark engagement

    • How to avoid common content pitfalls and stay compliant

    Then we level up with 201:

    • Advanced scripting and content strategy

    • Optimizing gear, lighting, and editing for viral reach

    • Metrics that matter and how to read them

    • Sustainability strategies to avoid burnou

Transforming your HCPs into

Digital Opinion Leaders

In today’s rapidly evolving healthcare landscape, a powerful digital presence is no longer optional—it’s essential.

The Healthcare Social Media Academy (HSMA), developed in partnership with Tulane University and MedFluencers, equips your healthcare professionals with the skills to lead in this space.

HSMA provides training to help your team educate patients, enhance peer connections, and elevate your institution.

Drive growth, credibility, and patient trust through your most valuable asset

your healthcare professionals.

Empowering physicians to become digital leaders not only improves patient engagement but amplifies your marketing and PR efforts, positioning your healthcare system as a trusted leader in the field.

"Really, it was great. Adam's presentation style and obvious personal engagement to its creation are superb. Various other B rolls and other presenters at times helps though. Some interaction, requiring participants to write, record, imagine, etc. in addition to quizzes, enriches the retention."

"Really, it was great. Adam's presentation style and obvious personal engagement to its creation are superb. Various other B rolls and other presenters at times helps though. Some interaction, requiring participants to write, record, imagine, etc. in addition to quizzes, enriches the retention."

"It was positive. easy to digest, understand"

"Valuable and healthcare focused."

"I've been looking to expand my IG account and found the tools and strategies helpful."

"It was positive. easy to digest, understand" "Valuable and healthcare focused." "I've been looking to expand my IG account and found the tools and strategies helpful."

"I enjoyed the Platform Overview section especially the specifics pertaining to content life."

"The HSMA course was extremely well thought out and comprehensive."

"Learned a lot from completing HSMA 101 and 201. Looking forward to future additions!"

"I enjoyed the Platform Overview section especially the specifics pertaining to content life." "The HSMA course was extremely well thought out and comprehensive." "Learned a lot from completing HSMA 101 and 201. Looking forward to future additions!"

Looking to Implement HSMA in Your Office or Health System?

Your HCPs. Your Platform. Your Impact.

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